Brand Introduction

Motel 6, a recognized name in the hospitality industry, is known for providing budget-friendly accommodations with exceptional service. Founded in 1962, Motel 6 revolutionized the motel industry by offering a no-frills, affordable lodging option to travelers across the United States. Over the decades, the brand has grown significantly, with over 1,400 locations in North America, making it one of the largest and most respected brands in the budget lodging segment. Motel 6’s reputation is built on its commitment to providing clean, comfortable rooms at a low cost, which appeals to both leisure and business travelers.

With a focus on affordability, simplicity, and quality, Motel 6 continues to maintain a strong market presence. The brand is renowned for its consistency, loyalty program, and efficient service. It has established a solid customer base, ranging from families on vacation to business travelers and road trippers.

Space Requirements

To open a Motel 6 franchise, the following space requirements must be met:

• Minimum Square Footage: 10,000 sq. ft.
• Maximum Square Footage: 30,000 sq. ft.

The ideal location for a Motel 6 franchise is typically near highways, busy transit areas, or tourist destinations, with good accessibility and high visibility. Space should be adequate to accommodate parking, a front desk area, guest rooms, and common areas.

Investment Requirements

The investment to start a Motel 6 franchise can vary based on location and the size of the property. However, here is an estimated range for initial investment:

• Initial Franchise Fee: $25,000 – $35,000
• Total Initial Investment: $1,000,000 – $5,000,000 (includes real estate, construction, and initial operational costs)
• Royalty Fee: 4% of gross revenue
• Marketing Fee: 3% of gross revenue

Costs include setting up the property, branding, inventory for the guest rooms, staff training, and operational setup. Additionally, prospective franchisees must be prepared for ongoing operational costs such as maintenance, utilities, and wages.

Business Details

• Products or Services: Motel 6 offers budget-friendly hotel rooms with essential amenities such as comfortable beds, air conditioning, Wi-Fi, and televisions. The brand also focuses on cleanliness and customer satisfaction, providing guests with affordable yet comfortable stays. Motel 6 provides rooms at competitive prices without sacrificing quality, ensuring that guests have access to necessary services for a restful stay.
• Target Customer Base: Motel 6 primarily targets budget-conscious travelers, including families, solo travelers, business professionals, and road trippers. The brand’s affordability and convenience appeal to those seeking practical lodging options, particularly for short-term stays.
• Unique Selling Points (USPs):
  • Affordable Pricing: Motel 6 is known for its low-cost, no-frills model, making it an attractive option for travelers on a budget.
  • Nationwide Presence: With hundreds of locations across the U.S., Motel 6 offers consistency and reliability for travelers.
  • Customer Loyalty: The brand has a strong base of loyal customers who trust Motel 6 for their budget accommodation needs.
  • Pet-Friendly Policy: Many Motel 6 locations are pet-friendly, a significant advantage for traveling pet owners.

Franchise Conditions

To become a Motel 6 franchisee, the following requirements must be met:

• Prior Experience: While prior experience in hospitality is not mandatory, applicants should have some business management experience, especially in customer service or operations.
• Location Preferences: Franchisees are encouraged to choose locations in high-traffic areas with access to major roads, highways, or tourist attractions.
• Staffing Requirements: Franchisees should be prepared to hire and train a team, including front desk staff, housekeeping, and maintenance personnel.
• Financial and Operational Prerequisites: Franchisees must have a minimum net worth of $1,000,000 and liquid assets of at least $500,000. Franchisees should be able to manage operational challenges and maintain a high level of customer satisfaction.

Franchise Benefits

• Brand Recognition and Market Trust: As a Motel 6 franchisee, you benefit from the brand’s established reputation for value and reliability in the lodging industry.
• Profit Margins and ROI: Franchisees can expect competitive profit margins, with Motel 6’s affordable pricing strategy attracting a high volume of customers. While no specific ROI is guaranteed, the brand’s solid market presence increases the potential for profitable returns.
• Comprehensive Support: Motel 6 offers a robust support system, including marketing, training programs, operational assistance, and ongoing franchisee communication. From the initial setup to daily operations, franchisees receive guidance to ensure success.
• Unique Features: Motel 6 offers one of the most straightforward business models in the hospitality industry. Its streamlined operations, focus on customer service, and consistent quality set it apart from competitors. The affordability and simplicity of the Motel 6 brand make it an attractive option for both franchisees and customers alike.

Company USPs

• Customer Loyalty: Motel 6 has built a strong reputation for customer service, ensuring that guests consistently return for affordable stays.
• Product Range: The brand’s offerings, including essential lodging services with a focus on cleanliness and comfort, cater to a broad demographic.
• Pricing Strategy: Motel 6’s commitment to low-cost, budget-friendly pricing sets it apart in the crowded hotel industry, providing an attractive option for travelers.
• Supply Chain Efficiency: With its widespread network, Motel 6 leverages economies of scale in procurement and supply chain operations, reducing costs for franchisees and ensuring operational efficiency.
• Ethical Business Practices: Motel 6 upholds a strong commitment to providing safe, clean, and affordable accommodations, all while promoting environmental sustainability and community engagement.

No-Guarantee Disclaimer

Please note that Motel 6 does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their own due diligence and understand the risks involved before entering into the franchise agreement.