Jersey Mike’s Subs Franchise Opportunity

Brand Introduction

Jersey Mike’s Subs is a well-established and fast-growing sandwich franchise specializing in fresh, high-quality, and authentic submarine sandwiches. Founded in 1956 in Point Pleasant, New Jersey, Jersey Mike’s has expanded into a nationwide franchise with over 2,500 locations across the United States. The brand is known for its commitment to using premium ingredients, freshly sliced meats, and a unique blend of spices, setting it apart in the competitive sub sandwich market. With a strong customer base and a reputation for excellent service, Jersey Mike’s has become a leader in the quick-service restaurant (QSR) industry.

Space Requirements

• Minimum required area: 1,000 – 1,800 sq. ft.
• Ideal locations: Standalone units, strip malls, shopping centers, high-traffic urban areas
• Additional considerations: Parking availability, visibility, and foot traffic

Investment Requirements

• Initial Franchise Fee: $18,500
• Total Estimated Investment: $237,419 – $767,955
  • Store build-out: $100,000 – $500,000
  • Equipment & Inventory: $50,000 – $100,000
  • Marketing & Branding: $15,000 – $50,000
  • Initial working capital: $20,000 – $75,000
  • Miscellaneous costs: $10,000 – $50,000
• Royalty Fee: 6.5% of gross sales
• Marketing Fee: 5% of gross sales

Business Details

Products & Services

Jersey Mike’s Subs specializes in a wide range of freshly prepared submarine sandwiches, available in hot and cold varieties. Key menu items include:

• Freshly sliced meats and cheeses
• Hot grilled subs, such as the famous Philly Cheesesteak
• Cold subs made with premium deli meats
• Signature bread baked fresh daily
• Custom catering services for events and parties

Target Customer Base

• Fast-casual diners
• Office workers and professionals
• Students and young adults
• Families looking for fresh and quick meal options
• Catering customers for corporate and social events

Unique Selling Points (USPs)

• Freshly sliced meats and cheeses for every order
• Bread baked in-store daily
• Signature “Mike’s Way” toppings (lettuce, tomatoes, onions, olive oil blend, and red wine vinegar)
• Highly customizable menu options
• Strong community involvement and local charity partnerships

Franchise Conditions

• Experience Requirement: Prior experience in the restaurant industry is preferred but not mandatory.
• Location Preferences: High-traffic areas with strong commercial presence; suburban and urban locations with potential foot traffic.
• Staffing Requirements: Typically 10-15 employees per store, including management and crew members.
• Financial Prerequisites:
  • Minimum liquid capital: $100,000
  • Net worth requirement: $300,000
  • Strong credit history and ability to secure financing
• Operational Prerequisites:
  • Compliance with franchise training and operational standards
  • Commitment to brand guidelines, service quality, and customer satisfaction

Franchise Benefits

• Brand Recognition: Jersey Mike’s is a nationally recognized and trusted brand in the QSR industry.
• Proven Business Model: A structured and successful operational system backed by decades of industry experience.
• High-Profit Margins & ROI: Strong sales performance and competitive margins in the fast-casual dining sector.
• Comprehensive Training & Support:
  • Initial franchisee training (4-6 weeks)
  • Ongoing support in operations, marketing, and staff management
  • Site selection assistance and store setup guidance
• Marketing & Advertising: National and local marketing support, including digital campaigns, social media promotions, and community outreach programs.
• Supply Chain & Vendor Support: Efficient logistics and supplier partnerships ensure consistent product quality and cost efficiency.

Company USPs

• Authentic and High-Quality Ingredients: Premium meats and cheeses sliced fresh in-store.
• Signature Recipes: Unique preparation style and “Mike’s Way” toppings that set it apart from competitors.
• Strong Community Engagement: Regular involvement in charity programs and local fundraising events.
• Technology-Driven Growth: Digital ordering, app-based rewards programs, and third-party delivery integrations.
• Competitive Pricing Strategy: Affordable pricing while maintaining high-quality standards.
• Efficient Supply Chain: Centralized distribution and vendor partnerships ensure cost-effective operations.

No-Guarantee Disclaimer

Jersey Mike’s Subs does not guarantee specific profit margins, business success, or return on investment (ROI). The information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics and operational requirements. Prospective franchisees are encouraged to conduct their own due diligence and fully understand the risks involved before entering into a franchise agreement.