Brand Introduction: Holiday Inn Express is a globally recognized hotel brand under the InterContinental Hotels Group (IHG) umbrella. Established in 1991, Holiday Inn Express has quickly become a leading choice for value-conscious travelers seeking comfort and convenience. With over 3,000 properties worldwide, the brand is synonymous with exceptional service, modern amenities, and strategic locations. Its focus on offering smart, simple travel experiences has cemented its reputation as a go-to option for both business and leisure travelers.

Space Requirements:

• Minimum space required: 1.5 acres for standalone properties or 0.5 acres for mixed-use developments.
• Ideal property size: 50,000 to 100,000 square feet.
• Accommodation: Parking space for guests, common areas, and meeting rooms.

Investment Requirements:

• Initial franchise fee: $50,000 – $75,000.
• Total investment range: $7 million – $12 million (varies based on location and property size).
  • Construction and development: $6 million – $10 million.
  • Furniture, fixtures, and equipment: $500,000 – $1 million.
  • Pre-opening expenses and training: $100,000 – $250,000.
  • Working capital: $100,000 – $200,000.
• Ongoing royalty fee: 5% of gross room revenue.
• Marketing contribution fee: 3% of gross room revenue.

Business Details:

• Overview: Holiday Inn Express offers a wide range of services, including well-equipped guest rooms, complimentary breakfast, high-speed internet, fitness centers, and business facilities. The brand is known for its “Stay Smart” promise, delivering essential services efficiently.
• Target Customer Base: Business travelers, families, solo travelers, and small groups seeking affordable yet high-quality accommodations.
• Unique Selling Points (USPs):
  • Complimentary Express Start™ Breakfast.
  • Strategic locations near airports, city centers, and business hubs.
  • Focus on cleanliness and guest satisfaction.
  • IHG’s loyalty program, IHG One Rewards, offering exclusive benefits to members.

Franchise Conditions:

• Prior Experience: Hospitality or business management experience preferred but not mandatory.
• Location Preferences: High-visibility locations in urban or suburban areas, near business districts, airports, or tourist attractions.
• Staffing Requirements: Minimum of 15-25 employees, including front desk staff, housekeeping, and management.
• Financial Prerequisites:
  • Minimum net worth: $5 million.
  • Minimum liquid assets: $1 million.
• Operational Prerequisites: Adherence to IHG’s operational standards, including brand-specific training and compliance with quality assurance guidelines.

Franchise Benefits:

• Brand Recognition: Leverage the global reputation and trust of Holiday Inn Express and the broader IHG network.
• Profit Margins & ROI: Steady demand from loyal customers ensures consistent revenue potential.
• Support Provided:
  • Comprehensive training programs for franchisees and staff.
  • Marketing and advertising support, including global campaigns and localized strategies.
  • Access to IHG’s advanced booking systems and technology.
  • Assistance with site selection, property design, and construction management.
• Unique Features:
  • Participation in the IHG One Rewards program, driving repeat business.
  • Sustainability initiatives under IHG Green Engage™, appealing to eco-conscious travelers.

Company USPs:

• Customer Loyalty: High guest retention due to superior service and IHG’s loyalty program.
• Product Range: Focused on delivering core hospitality essentials efficiently and affordably.
• Pricing Strategy: Competitive room rates without compromising quality.
• Supply Chain Efficiency: Streamlined procurement and vendor partnerships through IHG’s global network.
• Ethical Business Practices: Commitment to sustainability, diversity, and community engagement.

No-Guarantee Disclaimer: The brand does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.