Days Inn by Wyndham Franchise Opportunity

Brand Introduction

Days Inn by Wyndham is a globally recognized hotel brand and part of the esteemed Wyndham Hotels & Resorts group. Established in 1970, Days Inn has grown to become a trusted name in the hospitality industry, with over 1,700 locations worldwide. Renowned for its exceptional service, comfortable accommodations, and affordability, the brand caters to both leisure and business travelers. With decades of experience, Days Inn has consistently delivered value, making it a preferred choice for millions of guests annually.

Space Requirements

To establish a Days Inn by Wyndham franchise, the following space requirements apply:

• Minimum Area: 20,000 square feet
• Maximum Area: 50,000 square feet
• The space should ideally accommodate at least 50 guest rooms, a lobby area, and essential amenities such as a dining area, fitness center, and parking facilities.

Investment Requirements

The estimated investment range for a Days Inn by Wyndham franchise includes:

• Franchise Fee: $35,000
• Initial Investment: $350,000 to $1,600,000 (varies based on location and property size)
  • Store setup: $250,000 to $1,000,000
  • Furniture, fixtures, and equipment (FF&E): $50,000 to $200,000
  • Pre-opening marketing: $10,000 to $25,000
  • Operational reserves: $40,000 to $100,000
• Royalty Fee: 5% of gross room revenue
• Marketing Contribution: 4% of gross room revenue

Business Details

• Overview: Days Inn by Wyndham offers a wide range of services, including well-appointed guest rooms, complimentary breakfast, free Wi-Fi, and additional amenities like pools, fitness centers, and business facilities.
• Target Customer Base: The brand primarily caters to middle-class travelers, families, and business professionals looking for quality accommodations at an affordable price.
• Unique Selling Points (USPs): Days Inn stands out with its competitive pricing, strong brand presence, and commitment to guest satisfaction. Features like Wyndham Rewards, one of the world’s leading loyalty programs, further enhance customer appeal.

Franchise Conditions

To qualify as a Days Inn by Wyndham franchisee, the following conditions must be met:

• Prior Experience: Experience in hospitality or business management is preferred but not mandatory.
• Location Preferences: High-visibility locations near major highways, airports, or city centers are ideal.
• Staffing Requirements: A team of at least 10-20 staff members, including a general manager, housekeeping, front desk personnel, and maintenance staff.
• Financial and Operational Prerequisites: Franchisees must demonstrate financial stability with access to capital and the ability to meet ongoing operational expenses.

Franchise Benefits

Partnering with Days Inn by Wyndham offers several advantages:

• Brand Recognition: Leverage the reputation of a globally trusted hospitality brand.
• Profit Margins and ROI: Competitive pricing and a strong customer base ensure steady revenue potential.
• Support Provided:
  • Comprehensive training programs for franchisees and staff
  • Marketing and advertising support at both local and national levels
  • Access to Wyndham’s reservation system and technology platforms
  • Assistance with site selection, design, and ongoing operational guidance
• Unique Features:
  • Participation in Wyndham Rewards, attracting loyal customers
  • Proven operational strategies to optimize profitability
  • Environmentally conscious initiatives, aligning with modern customer values

Company USPs

Days Inn by Wyndham differentiates itself through:

• Customer Loyalty: Strong brand reputation and a robust loyalty program
• Product Range: Diverse accommodations catering to varying traveler needs
• Pricing Strategy: Affordable yet premium-quality offerings
• Supply Chain Efficiency: Seamless access to resources and support for franchisees
• Ethical Business Practices: Commitment to sustainability and community engagement

No-Guarantee Disclaimer

The information provided herein is intended to offer a general overview of the Days Inn by Wyndham franchise opportunity. The brand does not guarantee specific profit margins, business success, or return on investment (ROI). All details are accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Prospective franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.