Brand Introduction

Wrogn is a leading Indian fashion brand co-owned by Indian cricket superstar Virat Kohli. Launched in 2014, Wrogn has become synonymous with edgy, youthful, and trend-setting apparel. The brand is part of Universal Sportsbiz Pvt. Ltd. (USPL) and has established a strong foothold in the retail industry, catering to the dynamic fashion needs of millennials and Gen Z. Known for its contemporary designs, high-quality products, and celebrity association, Wrogn enjoys immense popularity across India, making it a highly sought-after brand in the casual wear segment. Its diverse product range includes t-shirts, jeans, jackets, sweatshirts, and accessories, all designed to resonate with a youthful, vibrant audience.

Space Requirements

To set up a Wrogn franchise, the following space requirements must be met:

• Minimum Area: 800 square feet
• Maximum Area: 1,500 square feet
• Preferred Location: High-footfall areas such as shopping malls, high streets, and prominent commercial zones.

Investment Requirements

The estimated investment range for opening a Wrogn franchise is as follows:

• Franchise Fee: ₹2,00,000 to ₹3,00,000
• Store Setup Costs: ₹20,00,000 to ₹25,00,000 (including interior design, fixtures, and branding)
• Initial Inventory: ₹8,00,000 to ₹10,00,000
• Working Capital: ₹5,00,000 to ₹7,00,000
• Total Investment: ₹35,00,000 to ₹45,00,000 (approximately)

Business Details

• Product Range: Wrogn offers a wide variety of trendy and comfortable casual wear, including t-shirts, hoodies, denim, chinos, and accessories like caps and wallets.
• Target Customer Base: Primarily millennials and Gen Z, aged 18-35, who seek fashionable and affordable clothing.
• Unique Selling Points (USPs):
  • Celebrity-backed brand, ensuring strong market appeal.
  • Affordable yet premium-quality fashion.
  • Wide product range that caters to urban and semi-urban fashion needs.
  • Regularly updated collections to keep up with the latest trends.

Franchise Conditions

To become a Wrogn franchisee, the following conditions must be met:

• Prior Experience: Experience in the retail or fashion industry is preferred but not mandatory.
• Location Preferences: The store should be located in high-traffic areas such as shopping malls or prime commercial streets.
• Staffing Requirements: A minimum of 5-7 well-trained employees for sales, customer service, and store operations.
• Financial Prerequisites: The franchisee must have the financial capacity to invest ₹35-45 lakh and maintain working capital for at least 6 months.
• Operational Prerequisites: Willingness to adhere to Wrogn’s operational guidelines and maintain the brand’s image.

Franchise Benefits

Partnering with Wrogn offers numerous benefits:

• Brand Recognition: Leverage the reputation of one of India’s leading fashion brands endorsed by Virat Kohli.
• Profit Margins: Attractive profit margins with a potential ROI within 2-3 years, depending on location and sales performance.
• Support from the Brand:
  • Comprehensive marketing and promotional support, including national and regional campaigns.
  • Training programs for staff on product knowledge, sales techniques, and customer service.
  • Inventory management support, ensuring a streamlined supply chain.
• Differentiators:
  • Frequent introduction of new designs to keep the product range fresh.
  • Access to an established supply chain network, ensuring consistent product availability.
  • Dedicated franchise support team to assist with store operations and troubleshooting.

Company USPs

Wrogn stands out in the competitive fashion retail industry due to its:

• Celebrity Endorsement: Strong association with Virat Kohli, enhancing customer trust and brand recall.
• Wide Product Range: Extensive collection catering to various fashion preferences and age groups.
• Affordable Pricing Strategy: High-quality products at competitive prices, making the brand accessible to a larger audience.
• Efficient Supply Chain: Streamlined logistics ensuring timely inventory replenishment.
• Customer Loyalty: Strong brand affinity among the youth, resulting in repeat customers and high sales.
• Sustainable Practices: Ethical sourcing and commitment to sustainable fashion initiatives.

No-Guarantee Disclaimer

The Wrogn brand does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided here is accurate to the best of the company’s knowledge but is subject to change based on market dynamics and operational requirements. Franchisees are strongly encouraged to conduct their own due diligence and thoroughly understand the risks involved before entering into the franchise agreement.