Brand Introduction
Twin Birds, a renowned name in the Indian retail industry, has established itself as a leader in providing premium-quality leggings and women’s apparel. Founded with a vision to redefine fashion and comfort, Twin Birds has consistently focused on innovation, customer satisfaction, and affordability. With a strong market presence and a loyal customer base, the brand is synonymous with vibrant colors, superior fabric quality, and trendy designs. Over the years, Twin Birds has expanded its reach across India, earning accolades for its commitment to quality and style.
Space Requirements
To set up a Twin Birds franchise, the following space requirements must be met:
- Minimum Area: 300 square feet
- Maximum Area: 600 square feet
- Preferred Layout: A well-lit and ventilated retail space with sufficient storage and display facilities.
Investment Requirements
The estimated investment required for opening a Twin Birds franchise includes the following components:
| Component | Estimated Cost (INR) |
|---|---|
| Franchise Fee | 2,00,000 – 3,00,000 |
| Store Setup (Interior Design, Fixtures, and Branding) | 4,00,000 – 6,00,000 |
| Initial Inventory | 3,00,000 – 5,00,000 |
| Miscellaneous Costs (Licensing, Utilities, etc.) | 1,00,000 – 2,00,000 |
| Total Estimated Investment | 10,00,000 – 16,00,000 |
Business Details
- Product Overview: Twin Birds specializes in an extensive range of women’s leggings, jeggings, and other apparel designed for style and comfort. The products are crafted from high-quality fabrics and are available in a variety of colors and sizes.
- Target Customer Base:
- Women aged 18-45 years
- Fashion-conscious individuals seeking affordable yet stylish options
- Retail customers from urban and semi-urban areas
- Unique Selling Points (USPs):
- Vibrant Colors: Over 100 shades to suit every preference.
- Premium Fabric: Soft, durable, and stretchable material for all-day comfort.
- Affordable Pricing: High-quality products at competitive rates.
Franchise Conditions
To qualify as a Twin Birds franchisee, the following conditions must be met:
- Prior Experience:
- While prior retail experience is advantageous, it is not mandatory.
- Location Preferences:
- High-footfall areas such as shopping malls, commercial streets, or prominent retail zones.
- Staffing Requirements:
- Minimum of 3-4 staff members for operations, including sales and inventory management.
- Financial and Operational Prerequisites:
- Adequate capital to meet initial investment requirements.
- Commitment to maintaining the brand’s standards and customer service policies.
Franchise Benefits
- Brand Recognition:
- Leverage the reputation and trust of a well-established brand in the retail industry.
- Profit Margins and ROI:
- Attractive profit margins and potential for a quick return on investment.
- Support Provided:
- Comprehensive training programs for franchisees and staff.
- Assistance with store setup, marketing, and promotional activities.
- Inventory management and supply chain support.
- Unique Features:
- Exclusive product range with high customer appeal.
- Regular updates on the latest trends and designs.
Company USPs
- Customer Loyalty:
- A strong and growing base of repeat customers due to consistent product quality.
- Product Range:
- Diverse offerings that cater to various fashion preferences and occasions.
- Pricing Strategy:
- Affordable pricing without compromising on quality.
- Supply Chain Efficiency:
- Seamless inventory replenishment and timely delivery.
- Ethical Business Practices:
- Commitment to sustainable and responsible business operations.
No-Guarantee Disclaimer
Twin Birds does not guarantee specific profit margins, business success, or return on investment (ROI). The information provided here is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Prospective franchisees are encouraged to conduct their own due diligence and understand the risks involved before entering into the agreement.