Franchise Opportunity with Being Human Clothing
Brand Introduction
Being Human Clothing is a globally recognized retail brand launched in 2012 as part of the Being Human Foundation, founded by Bollywood actor Salman Khan. The brand seamlessly blends fashion with philanthropy, as a portion of its proceeds goes towards supporting healthcare and education initiatives for underprivileged communities. Known for its trendy and casual wear, Being Human offers a wide range of products, including t-shirts, shirts, jeans, jackets, dresses, and accessories for men, women, and children. With its commitment to quality, ethical practices, and social responsibility, the brand has established a strong presence in India and internationally, appealing to fashion-conscious and socially aware customers.
Space Requirements
- Minimum Area: 800 sq. ft.
- Maximum Area: 1,500 sq. ft.
- Preferred Locations: High footfall areas such as malls, high streets, or commercial complexes in urban or semi-urban regions.
Investment Requirements
- Estimated Investment Range: ₹50 lakhs – ₹1.2 crore
- Store Setup: ₹30 lakhs – ₹50 lakhs
- Inventory: ₹20 lakhs – ₹30 lakhs
- Operational Costs: ₹5 lakhs (initial working capital for staffing, utilities, and other expenses)
- Franchise Fee: ₹10 lakhs
- Royalty: 8% of gross sales
Business Details
Overview of Products and Services
Being Human offers a wide range of fashion-forward apparel and accessories for men, women, and kids. The collections are designed to reflect the latest trends while maintaining comfort and quality. Popular categories include casual wear, formal wear, activewear, and seasonal collections like winter wear and festive wear.
Target Customer Base
The brand caters to:
- Urban youth and millennials.
- Socially conscious individuals.
- Fashion enthusiasts seeking affordable yet stylish options.
Unique Selling Points (USPs)
- Socially responsible brand with a philanthropic mission.
- Trendy, versatile, and high-quality product range.
- Competitive pricing that appeals to a wide demographic.
- Strong association with Bollywood and celebrity endorsements.
Franchise Conditions
Eligibility Requirements
- Experience: Prior experience in retail or fashion is preferred but not mandatory.
- Location Preferences: The store should be in a prime retail location with good visibility and accessibility.
- Staffing Requirements: Minimum of 5-8 trained staff members for operations, sales, and customer service.
- Financial Prerequisites: Franchisee must demonstrate the ability to invest and maintain working capital for at least 6 months.
Operational Requirements
- The franchisee must adhere to the brand’s store layout and design guidelines.
- Regular participation in brand’s promotional activities and training programs.
Franchise Benefits
Key Advantages
- Brand Recognition: Leverage the trust and popularity of Being Human’s established market presence.
- Profit Margins: Attractive profit margins due to high-quality yet affordable products.
- Support Services:
- Comprehensive training programs for staff.
- Assistance with store design, setup, and launch.
- Centralized inventory management and supply chain support.
- Nationwide and local marketing campaigns to boost visibility.
- Ethical Business Model: Customers are drawn to the brand’s mission of combining fashion with a cause.
Unique Features
- Celebrity-backed brand with immense goodwill.
- Regular introduction of new collections to keep up with market trends.
- Opportunities for franchisees to participate in promotional events and collaborations.
Company USPs
- Customer Loyalty: A strong following due to the brand’s social impact and celebrity association.
- Extensive Product Range: Offers options for all seasons, genders, and age groups.
- Affordable Luxury: Combines high-quality materials with reasonable pricing.
- Efficient Supply Chain: Ensures timely inventory updates and consistent product availability.
- Ethical Practices: Transparent and sustainable business operations aligned with its philanthropic goals.
No-Guarantee Disclaimer
Being Human Clothing does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.