Brand Introduction

Keventers, established in 1925, is a historic and beloved dairy brand in India. Known for its rich heritage, Keventers began as a small milk and dairy shop in Delhi, quickly gaining recognition for its high-quality milkshakes. Over the years, Keventers has evolved into a prominent retail brand, offering a diverse range of milkshakes, smoothies, and other dairy-based beverages. With a focus on delivering delicious and nutritious drinks, Keventers has garnered a loyal customer base, particularly among millennials and young families.

Today, the brand is present in numerous cities across India and has expanded internationally. Keventers is known for its innovative marketing strategies, distinctive packaging, and the ability to cater to both traditional and contemporary tastes. The company is also recognized for its commitment to using fresh, locally sourced ingredients, ensuring that every product is crafted with the utmost care and quality.

Space Requirements

• Minimum Area: 150 – 200 sq. ft.
• Maximum Area: 300 – 500 sq. ft.

The ideal location for a Keventers franchise would be a high-traffic area such as shopping malls, busy streets, or near educational institutions. A smaller footprint can work in areas with high footfall, while larger locations might be suitable for creating a more immersive brand experience.

Investment Requirements

The estimated total investment for a Keventers franchise is as follows:

• Franchise Fee: ₹6,00,000 – ₹8,00,000
• Store Setup Cost: ₹10,00,000 – ₹12,00,000 (including furniture, equipment, and interior design)
• Inventory & Stock: ₹1,50,000 – ₹2,00,000
• Operational Costs (Initial 3 Months): ₹3,00,000 – ₹4,00,000 (including salaries, utilities, and marketing)
• Total Estimated Investment: ₹20,00,000 – ₹25,00,000

The investment may vary depending on the location, store size, and specific requirements of the franchisee.

Business Details

• Overview of Products/Services:
  Keventers specializes in high-quality milkshakes, smoothies, and cold coffee beverages. The product range includes signature milkshakes, seasonal specials, and customizable options with a variety of toppings. All beverages are made using fresh milk, fruits, and other locally sourced ingredients, ensuring consistency and taste. Keventers also offers options catering to dietary needs, such as vegan shakes, sugar-free options, and protein shakes.
• Target Customer Base:
  The target audience primarily includes young adults, college students, families, and health-conscious individuals. The brand’s strong appeal lies in its combination of nostalgic milkshake flavors and modern, trendy variations that appeal to a wide age group.
• Unique Selling Points (USPs):
  • Heritage Brand: A legacy of over 90 years with strong brand recognition.
  • Product Quality: Premium ingredients and hygienic preparation methods.
  • Customization: A variety of options to cater to individual tastes and dietary preferences.
  • Innovative Packaging: Iconic glass bottles that are eco-friendly and a major part of the brand’s appeal.

Franchise Conditions

To become a Keventers franchisee, the following conditions apply:

• Prior Experience: Although prior experience in the F&B industry is not mandatory, experience in retail or hospitality is an advantage.
• Location Preferences: High footfall areas such as malls, educational institutions, and busy commercial zones.
• Staffing Requirements: A small team will be required, typically consisting of a store manager, a couple of customer service staff, and a chef or beverage maker.
• Financial Prerequisites: The franchisee must have a minimum liquid capital of ₹10,00,000 and a net worth of ₹20,00,000.

Franchise Benefits

• Brand Recognition and Market Trust:
  Keventers has a strong brand reputation and loyal customer base. As a franchisee, you benefit from immediate brand recognition, reducing the risk associated with starting a new business.
• Profit Margins and ROI:
  The profit margin for Keventers franchises generally falls between 20% and 25%. The expected return on investment (ROI) depends on factors such as location, foot traffic, and effective operational management.
• Comprehensive Support:
  Franchisees receive comprehensive support from Keventers, which includes:
  • Training: Initial training for franchisees and their staff, including operations, marketing, and customer service.
  • Marketing Support: Ongoing assistance with national and local marketing campaigns, digital marketing, and in-store promotions.
  • Inventory Management: Streamlined supply chain and logistics to ensure timely delivery of fresh ingredients and products.
• Differentiation from Competitors:
  Keventers’ unique brand identity, including eco-friendly packaging and a focus on customization, offers a distinct edge over other beverage franchises in the market.

Company USPs

• Customer Loyalty: The brand’s unique positioning, quality products, and emotional connection with customers ensure high customer retention.
• Diverse Product Range: The ability to cater to different customer needs (from indulgent milkshakes to healthy, dietary-specific options) enhances its appeal.
• Ethical Practices: Keventers follows ethical sourcing and sustainability practices, which further boosts its image among eco-conscious consumers.
• Supply Chain Efficiency: The brand boasts a strong, efficient supply chain network that ensures consistent product quality and timely delivery.

No-Guarantee Disclaimer

Please note that Keventers does not guarantee specific profit margins, business success, or return on investment (ROI). While the information provided in this franchise document is accurate to the best of the company’s knowledge, it may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct thorough due diligence and understand the risks involved before entering into the franchise agreement.

This content provides an outline of the key details for prospective Keventers franchisees. However, interested parties should consult with legal and financial experts before proceeding.