Parle is a leading brand in the Indian biscuit and confectionery industry. With a legacy spanning over eight decades, the brand has established itself as a household name in India. Parle has a wide range of products, including biscuits, cookies, snacks, and candies, which are loved by consumers across age groups. The brand has a strong distribution network, which has helped it to reach consumers across the length and breadth of the country.
If you are interested in becoming a Parle distributor, here is what you need to know about eligibility, terms and conditions, fees, and the process of taking up a Parle distributorship.
Eligibility:
- You should have a minimum of 500 square feet of space for storing and stocking Parle products.
- You should have a valid GST registration and PAN card.
- You should have a clean credit history and a good reputation in the market.
- You should have a minimum investment capacity of INR 5 lakhs.
Terms and Conditions:
Here are the key terms and conditions for Parle distributorship:
- You will be required to purchase Parle products worth a minimum of INR 2 lakhs per month.
- You will be responsible for maintaining the quality and freshness of Parle products at all times.
- You will need to comply with all the laws and regulations related to food safety and distribution.
- You will be required to maintain proper records of your sales and transactions with Parle.
- You will not be allowed to sell Parle products through online channels without prior written permission from Parle.
Fees:
There is no specific fee for becoming a Parle distributor. However, you will be required to invest in setting up your distribution infrastructure, including storage facilities, transportation, and manpower. The cost of these investments can vary depending on the size and scale of your distribution operations.
How to take Parle Distributorship:
If you meet the eligibility criteria and agree to the terms and conditions, you can apply for Parle distributorship by following these steps:
- Visit the Parle website and download the distributorship application form.
- Fill in the required details, including your personal and business information, investment capacity, and storage space availability.
- Submit the application form along with the necessary documents, such as GST registration, PAN card, and bank statements.
- Once your application is approved, you will be contacted by a Parle representative for further discussions and negotiations.
- Upon finalization of the terms and conditions, you will be required to sign a distributorship agreement with Parle.
Types of Parle Distributorship:
There are two types of Parle distributorship available:
- Super Stockist: Super stockists are responsible for stocking and supplying Parle products to distributors in a particular region. They are required to maintain a large inventory of Parle products and ensure timely delivery to the distributors. Super stockists earn a commission on the sales made by the distributors.
- Distributor: Distributors are responsible for selling Parle products to retailers and consumers in a particular area. They purchase the products from the super stockist and sell them to retailers at a margin. They earn a commission on the sales made to the retailers.
“Becoming a Parle distributor can be a lucrative business opportunity for those who have the necessary infrastructure, investment capacity, and market reputation. By following the eligibility criteria, terms and conditions, and the application process, you can become a part of the Parle distribution network and contribute to the growth of one of India’s most loved brands