Au Bureau Franchise: Overview, Costs, Requirements, and Process

The Au Bureau franchise is a popular French pub-brasserie chain that offers a unique ambiance reminiscent of traditional British pubs combined with French gastronomy. This franchise model has been expanding, attracting entrepreneurs interested in the hospitality sector. Here, we delve into the essential aspects of starting an Au Bureau franchise, including costs, requirements, and the step-by-step process.

Understanding the Au Bureau Brand

Au Bureau is part of the larger Groupe Bertrand, a powerhouse in the French hospitality industry. The brand has been operational since 1989 and has grown significantly, with over 150 pubs across France. Known for its lively atmosphere, quality service, and extensive menu featuring both French and international cuisine, Au Bureau franchises have managed to carve out a niche in the competitive restaurant market.

Initial Costs and Financial Requirements

• Initial Investment: The cost of opening an Au Bureau franchise varies depending on the location and size of the establishment. Typically, the initial investment ranges from €600,000 to €1,000,000. This includes construction, furnishing, initial stock, and licensing fees.
• Franchise Fee: The franchise fee for Au Bureau is approximately €40,000, which grants the franchisee the license to operate under the Au Bureau name.
• Royalties: Franchisees are expected to pay royalties, which are usually a percentage of the monthly gross sales. The typical rate is about 5%.
• Marketing Fees: There is also a marketing fee, which covers national advertising and promotional efforts, typically around 2% of gross sales.

Requirements for Prospective Franchisees

• Experience: Au Bureau generally prefers franchisees with prior experience in the hospitality or restaurant industry, although this is not strictly mandatory.
• Financial Stability: Potential franchisees must demonstrate financial stability and the ability to secure funding for the initial investment.
• Commitment: A strong commitment to maintaining the brand’s standards and operational procedures is crucial.
• Location: Securing a prime location that aligns with the brand’s target market is essential. Au Bureau typically operates in areas with high foot traffic such as city centers and shopping malls.

The Process of Opening an Au Bureau Franchise

1. Application: The first step is to submit a detailed application, outlining your background, financial status, and business plan.
2. Review: Au Bureau will review your application to assess whether you meet their criteria.
3. Interview: If your application is successful, you will be invited for an interview to further discuss your plans and compatibility with the brand.
4. Training: Upon approval, franchisees undergo comprehensive training covering all aspects of operations, from food preparation to staff management and customer service.
5. Site Approval: The franchisor will assist in selecting and approving the right location for the new establishment.
6. Construction and Setup: Franchisees will then proceed with the construction and setup of their pub, adhering to Au Bureau’s specifications.
7. Grand Opening: With support from the franchisor, the franchisee will organize the launch of the new pub, accompanied by marketing campaigns to attract the initial customer base.

Benefits of Owning an Au Bureau Franchise

• Brand Recognition: Franchisees benefit from the established brand recognition of Au Bureau, which can attract a steady stream of customers.
• Support: Continuous support in marketing, training, and operations is provided, helping to mitigate the typical risks associated with new business ventures.
• Proven Business Model: The tried and tested business model of Au Bureau offers a blueprint for success, reducing the uncertainty of starting a new business from scratch.

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