Brand Introduction:

XTEND Barre is a revolutionary fitness brand offering a dynamic blend of ballet, Pilates, and yoga-based exercises. The brand, founded on a commitment to holistic fitness, provides a workout that blends flexibility, strength, and endurance in an energizing and welcoming environment. Since its inception, XTEND Barre has grown into one of the leading fitness franchises, with numerous locations across the USA and internationally. Its commitment to delivering high-quality fitness programs has earned it a strong reputation, attracting a loyal customer base that values both physical results and the inclusive community culture. The brand’s extensive workout options cater to all fitness levels, making it an appealing choice for a wide audience.

Space Requirements:

• Minimum Area: 1,200 square feet
• Maximum Area: 2,500 square feet
• Location Preferences: The franchise location should be in areas with high foot traffic, such as shopping centers, busy retail districts, or affluent residential neighborhoods. The space should accommodate a spacious workout area with room for ballet barres, mats, and exercise equipment while also allowing for a welcoming reception and lounge area.

Investment Requirements:

• Initial Franchise Fee: $25,000 to $40,000
• Total Estimated Investment: $100,000 to $250,000
  • Breakdown:
    • Real Estate/Leasehold Improvements: $40,000 – $100,000
    • Equipment (Barres, Mats, etc.): $20,000 – $40,000
    • Inventory (Apparel and Merchandise): $10,000 – $15,000
    • Marketing and Advertising: $10,000 – $15,000
    • Operational Costs: $20,000 – $50,000 (includes staffing, utilities, and other operational overhead)
  • Ongoing Royalties: 6% of gross revenue
  • Marketing Fees: 2% of gross revenue

Business Details:

• Overview of Products/Services: XTEND Barre offers an innovative fitness program that combines the best elements of ballet, Pilates, and yoga, designed to build long, lean muscles and improve flexibility and posture. The workouts target all major muscle groups and focus on toning and sculpting the body. In addition to the classes, XTEND Barre also offers fitness apparel, accessories, and exclusive branded merchandise.
• Target Customer Base: XTEND Barre caters to individuals of all fitness levels, from beginners to advanced practitioners. Its core demographic includes women aged 18-45, typically health-conscious individuals who seek an effective and fun workout. The brand appeals to those who are looking for a low-impact yet intense workout that offers flexibility and strength-building benefits.
• Unique Selling Points (USPs):
  • A combination of ballet, Pilates, and yoga, offering a unique approach to fitness that appeals to a wide range of clients.
  • Inclusive and welcoming environment for all fitness levels.
  • Customizable class schedules to fit varying customer needs.
  • Strong community and social engagement both within the studio and online.

Franchise Conditions:

• Prior Experience: Experience in the fitness industry is beneficial but not mandatory. The brand offers comprehensive training to help franchisees understand the business model and ensure success.
• Location Preferences: Franchises should be located in high-traffic retail or residential areas with easy access to potential customers. Ideally, the location should be a space that promotes a positive and motivating fitness environment.
• Staffing Requirements: Franchisees are required to hire certified instructors and staff with a passion for fitness. The instructors must undergo training provided by XTEND Barre to ensure consistency in delivering the brand’s fitness programs.
• Financial Prerequisites: Franchisees must have a net worth of at least $300,000 and liquid assets of $100,000 to meet initial investment requirements.

Franchise Benefits:

• Brand Recognition: XTEND Barre is a well-known brand with a solid reputation in the fitness industry. Franchisees benefit from its established name, marketing strategies, and customer loyalty.
• Profit Margins and ROI: With the increasing demand for boutique fitness experiences, XTEND Barre franchises typically experience high customer retention and strong revenue potential. However, as with any business, profitability depends on factors such as location, marketing efforts, and operational management.
• Support:
  • Training: Comprehensive training is provided to franchisees and their staff, covering all aspects of studio operations, marketing, and customer service.
  • Marketing Assistance: The brand provides ongoing marketing support, including national and local campaigns, digital marketing strategies, and social media management.
  • Inventory and Operational Guidance: Franchisees receive support in sourcing inventory and setting up operational procedures to maintain efficiency.
• Unique Features: XTEND Barre’s commitment to a balanced approach to fitness makes it an attractive business opportunity for franchisees looking to join the growing boutique fitness sector. The brand’s focus on community-building and a supportive workout environment helps create customer loyalty and repeat business.

Company USPs:

• Customer Loyalty: XTEND Barre’s unique fitness approach creates strong customer engagement, fostering loyalty and repeat business.
• Product Range: The fitness programs are highly effective, offering a combination of strength, flexibility, and endurance training that appeals to a broad audience.
• Pricing Strategy: XTEND Barre offers competitive pricing while delivering high-quality, boutique fitness experiences.
• Supply Chain Efficiency: XTEND Barre has a streamlined supply chain that ensures quick access to the latest fitness equipment and branded merchandise.
• Ethical Business Practices: The company values transparency, customer well-being, and sustainable practices, creating a positive image in the marketplace.

No-Guarantee Disclaimer:

XTEND Barre does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.