Brand Introduction

HRX is a leading lifestyle and fitness brand founded by Bollywood actor Hrithik Roshan in 2013. The brand was created with a vision to inspire individuals to push their limits and achieve their fitness goals while maintaining a stylish lifestyle. HRX has rapidly emerged as a prominent name in the Indian retail industry, offering a wide range of products, including activewear, footwear, accessories, and fitness gear. Known for its high-quality products, innovative designs, and affordability, HRX appeals to a broad audience of fitness enthusiasts and style-conscious individuals. With its strong online and offline presence, HRX has carved a niche in the athleisure segment, gaining immense popularity among India’s youth.

Space Requirements

To establish an HRX franchise store, the following space requirements must be met:

• Minimum Area: 800 square feet
• Maximum Area: 1,200 square feet
• Preferred Location: High-footfall areas such as malls, high streets, or commercial hubs.

Investment Requirements

The estimated investment for an HRX franchise ranges between INR 40 lakhs to INR 60 lakhs, which includes the following:

1. Store Setup:
   • Interior design and fixtures: INR 15 lakhs – INR 20 lakhs
   • Signage and branding: INR 3 lakhs – INR 5 lakhs
2. Inventory: Initial stock purchase of INR 15 lakhs – INR 20 lakhs.
3. Operational Costs:
   • Staff salaries: INR 1 lakh – INR 1.5 lakhs per month
   • Utilities and rent: Variable based on location
4. Franchise Fee: INR 5 lakhs

Business Details

1. Product Range: HRX offers an extensive portfolio, including:
   • Activewear: T-shirts, joggers, shorts, and sports bras.
   • Footwear: Running shoes and casual sneakers.
   • Accessories: Gym bags, water bottles, and fitness bands.
   • Fitness gear: Dumbbells, yoga mats, and resistance bands.
2. Target Customer Base:
   • Fitness enthusiasts aged 18-35 years.
   • Style-conscious individuals seeking comfortable yet trendy clothing.
   • Professionals looking for versatile activewear.
3. Unique Selling Points (USPs):
   • Premium quality at competitive prices.
   • Endorsement by a celebrity fitness icon, Hrithik Roshan.
   • A blend of style and functionality.

Franchise Conditions

1. Experience Requirements:
   • Prior experience in retail or franchise management is preferred but not mandatory.
2. Location Preferences:
   • Commercial spaces in malls, high streets, or fitness hubs.
3. Staffing Requirements:
   • Minimum of 4-6 trained staff members.
4. Financial and Operational Prerequisites:
   • A working capital of at least INR 10 lakhs.
   • Commitment to adhere to HRX’s operational guidelines and branding standards.

Franchise Benefits

1. Brand Recognition:
   • Leverage HRX’s established reputation and strong market presence.
2. Profit Margins and ROI:
   • Potential for high profit margins in the growing athleisure market.
   • ROI within 2-3 years, depending on location and sales performance.
3. Support Provided:
   • Comprehensive training for staff and franchisee.
   • Marketing and promotional support, including digital campaigns.
   • Assistance with inventory management and supply chain logistics.
4. Unique Features:
   • Exclusive tie-ups with fitness influencers and events.
   • Regular product updates and seasonal collections.

Company USPs

1. Customer Loyalty:
   • Strong brand recall due to Hrithik Roshan’s association.
   • A dedicated customer base of fitness and fashion enthusiasts.
2. Product Range:
   • Wide variety of products catering to diverse fitness and lifestyle needs.
3. Pricing Strategy:
   • Affordable luxury with value-for-money offerings.
4. Supply Chain Efficiency:
   • Seamless logistics ensuring timely inventory replenishment.
5. Ethical Practices:
   • Commitment to sustainable and eco-friendly production methods.

No-Guarantee Disclaimer

The HRX brand does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.